Jobid=56dc9d0000ab (0.1002)
Jouw koers
Is it your ambition to make the online marketing strategy of a multinational more targeted, with creativity and passion? Do you get a kick out of lead generation? Are you curious about the constant developments in your field? And do you like to work with a small team to run successful campaigns?
Join Holland Coulors! Growing worldwide and in transition from traditional craft to an even more professional, data-driven content marketing and sustainable future!
From the head office in Apeldoorn, you will work closely with the global MarCom team and marketers in all divisions (4 marketing coordinators in the Netherlands, Hungary, Indonesia and Americas). The MarCom team in The Netherlands started in 2021 with the joint responsibility for renewing, further developing and implementing the Global Marketing & Communications Strategy. To support the growth and reputation (branding) of Holland Colours with global brand cohesion and consistency as a result. And since this year there has been a major strategic focus on marketing, that’s why we want to strengthen our team.
To generate an acceleration in the output of the department we are looking for a Segment Marketer with 5+ years of experience who:
If you join now:
In the role of Segment Marketer, you will also be responsible for:
Product introductions
Segment research as a base for value proposition together with commercial team / product market management. Strategic guidance on crafting compelling value propositions, and market Activation plans. Analyze competitive activities to determine HCA's competitive position. Architect and execute launch and marketing roadmap/plan. Development of online/offline sales materials.
Plans and campaigns for various segments
Develop marketing plan per segment. Development of campaign content, ensuring every piece is meticulously crafted to guide prospects through the buyer's journey. Create comprehensive multi-channel campaigns for new and existing customers. Monitor campaign performance metrics, making real-time, data-driven adjustments.
Fairs and events
Marketing and communication initiatives in the lead-up to and during industry fairs & events (landing page, advertising invitations, campaign, social content etc.). Craft and convey the messaging for our booth. Supervise the ideation, design, and production of sales and promotional materials. Development of insightful content and innovative sales tools tailored for new product introduction.
Generalized marketing tasks
Create in-depth research pieces for content pillar pages in conjunction with technical team. Create and design new (digital) ad campaigns including copy and creatives based on the platform and specific campaign. Manage campaign strategy and targeting for each campaign and its corresponding segment / target. Coordinate with relevant sales team for lead follow up process and feedback loop. Building and maintaining a good relationship with media/event parties and platforms per segment. Writing and distributing content for (online) media parties. Training and helping colleagues to share our story and to have an active brand ambassador role within their segment (using LinkedIn, visiting events etc.)
A varied job with challenging projects in a small MarCom team with high energy. No day is the same! A high degree of autonomy in the performance of your work. Holland Colors is characterized by an informal, collegial office and passionate working atmosphere with attention to people. You have a global scope, so you also interact with Americas, Europe and Asia.
You can also expect:
About Holland Colours:
The founders of Holland Colors had a unique idea 40 years ago to create a successful company: in a world that was not yet clean, encapsulating dusty pigments could open up a market. This success was based on a number of principles. One of those founding principles was that all employees had to be shareholders in the company. To this day, all employees participate as shareholders in the company. This creates involvement, connection and responsibility. The connection with the company and mutual collegiality are characteristic.
As a colleague, you’ll work independently and you are proactive and you like to work hard together with your team. You are a strong communicator and can handle feedback well. Good listening and writing are also two of your qualities.
You also recognize yourself in the following competencies:
Creativity
Come up with initial solutions for problems related to the job. Also invents new ways of working to replace the current way of working.
Organize own work
Set objectives, priorities and timings effectively. Identify resources and activities to achieve certain objectives.
Drive for results
Focused on achieving results. Determine a pragmatic way to effectively achieve results and identify related actions and available time and resources to achieve these goals.
Teamwork
Actively contributes to achieving common goals. Promotes communication. Smoothly shares information with others. Supports others.
Pak het moment
Pak het moment
Is it your ambition to work and play hard and are you interested in the position of Segment Marketer to further colorize Holland Colors? I'd be happy to tell you more about it! You can apply (CV and motivation letter) with the application button.
Next step? I will contact you within two working days and discuss your resume and motivation. Are we both excited? Then I would like to introduce you to the client. The selection procedure consists of at least 2 interviews.
Contact:
For questions you can always contact me, by phone 06 285 34 287 or email
Publicatiedatum: 04 maart 2024
Sluitingsdatum: 31 mei 2024
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